April 10, 2017

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Chapter 1: Overview of the List Building Blueprint

 

First of all, in this chapter I wanted to give you a very high level overview of how this system works.

After this chapter, I will explain each of these steps in a lot of detail, so you will never be guessing exactly what to do.

Don’t worry if it sounds confusing right now. I know that a lot of you are probably quite new to Internet Marketing – and you may not be familiar with all of the terms I’m going to mention.

So don’t worry – regardless of your skill level, you can easily implement this system.

OK – let’s get into a bit more detail.

What is this method all about?

In a nutshell, this method revolves around two things: affiliate marketing and list building.

Just in case you are not familiar with affiliate marketing – it is where you promote other people’s products, and get paid a commission. No need for stock or inventory. They give you a link, and you send visitors to that link.

When the visitors buy, you get paid a commission. Simple.

Next – let’s talk about list building.

With affiliate marketing, you have two options: you can send visitors directly to the offer (sales page). If they buy, you make a commission. If they don’t – they are gone for good.

That’s why we actually want to send all visitors to our email capture page (called squeeze page).

We will offer them something of value in exchange for the email address. Once we got their email address, you can continue marketing to them for the rest of your life.

This is why “money is in the list” is very true.

This is how massive real online businesses are built.

There are people out there with 50,000 or 100,000 subscribers on their lists.  In reality, it has taken these people several years to grow their subscriber list to the size so don’t expect anywhere near these numbers in the beginning.  We’re going to start small and grow our list using techniques that we describe in the List Building Blueprint.  Even a small list can provide a steady income and as you build your list, you will see the results begin to quicken.  

When you send an email to even a small list of 3,000 you can expect somewhere between 3 and 10% (or more) of people to click the link you have in that email. So that’s between 90 and 300 clicks you can get just by sending a simple email.

If those 300 clicks go to a page that converts at around say 3% and you make a $15 commission on whatever you’re promoting – this is $135 right there with one email.

If you get 3,000 clicks and conversion of 3% and commission of $20 – that’s $180 that you’ve made with one email.  Remember, some digital products will pay considerably more that $20 (some of these offers will pay 50-100% of the sales price for each order).  We’ll get into this in more detail in later chapters.

So I really hope you can see the value of having a list.

So in the List Building Blueprint we will be focusing on growing our list and sending them affiliate promotions. In addition to that, we will be programming those promotional emails to go out to our list on autopilot – meaning all you will need to do is send the traffic to the “squeeze page” (and I’ve got methods to show you how to do that too).

So let’s look into this step by step.

Step 1: We will select a Market (also known as Niche).

Selecting your “niche” is the single most important decision your will make. You’ll often be advised to choose a niche your are passionate about. It could be a site about Dogs or other animals. It could be a site about Playing the Guitar.

The key issue will be to choose a niche that has a broad enough reach on the Internet to provide a steady stream of visitors looking for your type of product. Let’s face it, your goal is to develop a site that people will visit and be incentivized to purchase a product or service. If there are minimal searches for your particular niche, then you can’t expect to

There are several niches that are considered “evergreen” markets, since they have an established demands that will likely remain for a long period of time. Some of these are;

  • Weight Loss
  • Fitness
  • Making Money On-Line
  • Dating
  • Skin Condition, etc

For the purposes of this guide, I recommend you stick to one of these:

  • Weight Loss
  • Fitness
  • Internet Marketing/Make Money On-Line

Feel free to choose whichever market you want, but the examples I will be giving you will be based on Weight Loss or Fitness niches, because that’s where many people have had a lot of success.  I personally prefer the Internet Marketing niche because I enjoy helping others get there feet into the Online market.

Step 2: We will choose a great product in our target market

I will go through step by step how to find products that are already popular, people are already spending money on, and how you can be certain that you will make money too.

Step 3: We will choose even more products to promote to our customers

I will explain it in more detail later in the guide. In summary, we will be capturing the details of our customers (email address), and then we will be promoting to them the main product as well as these related products.

Don’t worry – this is very easy!

For example, if our main product is a Fat-Loss PDF Guide, then our related products might be Vitamins that assist weight loss, Supplements that suppress appetite etc. You see where this is going? We will give our customers the full suite of solutions to help them and make reasonable commissions while doing it.

Step 4: We will create a free report to give away to our visitors in exchange for their email address

Again – do not be alarmed. This is a very quick and easy process. I will show you how you can get it done in under 30 minutes.

Step 5: We will set up a page to capture our customer email address (Squeeze Page)

Nothing technical here, it’s pretty easy.

We will find people who are interested in Weight Loss (or whatever your niche is), and we will invite them to visit our page.

We will offer them more information on the page in exchange for the email address.

By the way, this page is called “squeeze page” in Internet Marketing slang.

Once they enter their email, they will be redirected to the sales page of the product we chose in Step 2. We will set it up in such a way that a good % of people we send will buy the offer, and we will make a nice commission 🙂

Key point here is that we will capture the email addresses of a lot of people (not just those that buy the main offer).

Step 6: We will write emails to promote the products

This is where magic starts to happen. I will show you how to use what’s called an Autoresponder to make you money on Autopilot.

We will create a campaign that last 30, 60 or even 90 days. Meaning that you will not only have one chance to make a sale, but 30, 60 or possibly 90 chances to make sales.

And there is nothing stopping you from loading a full year worth of emails (I will show you how you can do this pretty easily).

Step 7: We will start driving web visitors (called traffic) through your Sales Funnel

The system that we’ve set up is called “Sales Funnel” in Internet Marketing language.

I will show you my favorite ways of driving the visitors (I’ll call it “traffic” going forward).

The visitors will come to your Squeeze Page (see step 4), they will enter their email address, and they will be redirected to our main offer.

Some will buy the main offer, some won’t.

But we will capture the email address of both those that buy and those that don’t.

And from there, our Autoresponder will start marketing to these people on Autopilot, bringing you ongoing sales and commissions!

I’m getting excited just writing this – I love this business so much. I hope you are excited too – so let’s jump into more detail. In Chapter 2 we’ll start researching for a niche for your Website.

 

Your Assignment

  1. Make sure you understand the model described here (if not, re-read till you understand it)

I’ve included the Table of Contents for the List Building Blueprint for your review.  If you’re interested in more information, just click the “More Information” button at the bottom of this page.

Table of Contents

Disclaimer and Terms of Use

Preface: Welcome!
Chapter 1: List Building Overview
Chapter 2: Select A Niche for Your WebSite
Chapter 3: Stake Your Claim for Your Internet Real Estate
Chapter 4: Basic Website Creation
Chapter 5: Selecting the Correct Affiliate Networks for Your Site
Chapter 6: Finding Digital Products for Your Site
Chapter 7: Finding Physical Products For Your Site
Chapter 8: Finding eBay Products
Chapter 9: Your Free Gift to Site Visitors
Chapter 10: Setting Up Your Squeeze Page
Chapter 11: Setting Up Your Thank You Page
Chapter 12: Setting Up an Auto-responder
Chapter 13: Going Live With Your Squeeze Page
Chapter 14: Setting Up Your Autopilot
Chapter 15: Driving Traffic to Your Site
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