I’ve been working on a series of lessons learned in my Interenet Marketing effort.  Some of the things I did were really wrong and some were pretty close to being the right move.  I thought I’d jot them down as I reviewed my daily log on activities over the past 18 months.  Maybe it’ll help some of you out there to jump over the mud piles and land on solid ground.

IM Life Lesson #1

I think I failed to recognize just how much time and effort that can be involved in creating a successful Internet Marketing presence on the Internet.  There are so many “make $2000 in 2 days”, and similar offers that we are inundated with, that it’s hard to decide what to do or how to establish ourselves.  It’s easy to be convinced that this or that piece of software is just what you’ll need to become a success on the Internet.  Remember, many of these offers are scams and will only benefit the vendor.

What Works?

I’ve reviewed lots of IM software and training and have decided that while many of them are trash, there are several Internet Marketers that really do offer great products and services to help the beginner to get started and the established marketer to get better.  The problem is trying to separate the good from the bad.

Will I Need Training?

To start with, take a close look at any of the offers for tools or training that claim to help you build your email list, create traffic or improve conversions.  Trying to decide if the vendor is just trying to sell fast and make a quick buck or if they’re offering something that will have some lasting value for you.  I’ve bought several video training programs created by Brett Rutecky and have found them to be detailed, concise and they cover much of the minutia that is really needed to get your arms around the subject. They weren’t cheap, but they were worth every penny I paid for them.  I’m sure there are many more out there just as good, you just have to find them.

Will I Need To Spend a Lot of Money?

OK, I realize that some training and software is expensive, but the real issue is whether you have the incentive to invest in your own success.  I want to emphasize that investing in your business is a given and you should expect to spend at least $500 the first year you get started if you plan on being a success.  Let’s face it, this is super cheap compared to starting a customer facing business.

I’ve started several “Brick and Mortar” companies over the years.  I can tell you that signing a multi-year lease on the building, hiring your first batch of employees, stocking your shelves with inventory, and trying to open the doors for business is a daunting task.  By the time you’re ready to open a relatively small business, you’ve already sunk anywhere from $10,000 to $50,000 into it depending on the type of business.  If you decided to buy a franchise, you’re $125,000 to $500,000 in debt before you start.

Let’s Look at Affiliate Marketing

So, let’s look at starting an Internet Marketing, “Make Money Online” business centered around selling affiliate products.  You’ll have to invest some money and time in setting up your Internet Marketing business. If you are able to learn some of the basics, you’ll be able to do a lot of the backend work needed to get your operation up and running.

What Will I Need To Get Started?

You’ll need a website (I realize that some people will try to convince you that you won’t need a website, they’ll host the thing they’re trying to sell you) but don’t listen to this and plan on laying out in the neighborhood of $75/year for your domain and hosting. Oh and while were at it, don’t spend a lot of time trying to figure out a keyword rich name (URL) for your website if you’re trying to build a real business.  A keyword rich URL is a waste of time, so just pick a website URL that you can build a brand around.  Think about what your website will be all about and choose a name that reflects that.  You’ll also need some minimal resources, such as an autoresponder.  you can find some that are free if your list is small which it will be in the beginning, (here’s a link to a free one that you can download, WP Mailit ), and some basic training on WordPress which you can find on YouTube for free.

Where Do I Host My Site?

Most hosting companies (GoDaddy, NameCheap, etc., (just google “web hosting companies”) will provide the mechanisms needed to install WordPress which then becomes your home base for your Internet Marketing activities. All of these companies provide training  which will help you to get your site up and running.

You will need to select a WordPress theme to use and then create your website pages.  There are a lot of tools out there that can help you created your pages, and some are free (Elementor, Page Builder by SiteOrigin, Nimbel Page Builder, etc.) and all of these are accessible from within your WordPress site.  There are literally thousands of themes that you can choose for your site but take the time to decide if they are appropriate for your desired look and feel of your site.


This is by no means a complete and detailed look at what you’ll need to get your website up and operational, but I wanted to cover a few of the issues in broad strokes.  In our next IM Life Lesson, we’ll get down into some of the detail in each of these areas.

Here’s wishing you success and fulfillment in your IM journey.

Mike from TheIMLife.com




When I do a review on The IM Life, the product vendors will often give me access to their products for free so I can do an informed review. Regardless of that, I don't promise them any special consideration regarding the results of my tests or what I will write in my review. If you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

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